Alba Romero

Journalist

Houston, TX 77080

Education

University of Houston - Houston, TX
Bachelor's degree - Journalism 2022
Minor in Technology Entrepreneurship

Certification - Certificate of Achievement, Hootsuite Platform Certification

 

Skills

• Bilingual: English, Spanish

• Photography: Portrait, Commercial

• Adobe: Photoshop, Bridge, Premiere Pro, InDesign

• EDIUS

• Reporting and Interviewing

 

• Writing: AP Style, News Writing, Feature Writing, Research, Print and Web Writing

• Marketing: Hootsuite, MailChimp

• Social Media: Facebook, Instagram, Twitter, LinkedIn

• Canva

• WordPress knowledge

• Basic videography experience

• Computer Proficiency: MS Word, PowerPoint

• iNEWS

 

Recognitions

Best Storytelling/Reporting Project

Video production won second place in the Experience Valenti Showcase; Video was featured in board-certified Lawyer’s Website
 

Story published in La Prensa

Wrote a story after meeting with Latino community members

Certificate of Recognition

Awarded Student of the Month by Houston Community College for video production

News Reporting Experience

La Prensa de Houston, Houston, TX
Reporter, 2022-Present
• Writes and edits compelling local breaking news in Spanish for high-traffic website
• Successfully schedules and conducts interviews with community leaders and local residents
• Meets weekly writing deadlines in fast-paced environment for newspaper page "Locales"
• Built and executed social media calendar, increasing account reach from 9K to 30K
• Creates and schedules weekly Newsletter campaigns for more than 200 subscribers
• Performs timely WordPress widget updates to display on website's Home page

Broadcasting Experience

KPRC 2, Houston, TX
News Intern, 2022
• Executed stories in high-stress environment by performing stand-ups, voice-overs, writing packages, and editing video                         • Worked closely with producers and reporters to produce daily scripts for newscasts using iNEWS

KPRC 2, Houston, TX
Digital Intern, 2021
• Wrote and published more than 20 news articles for Click2Houston website using AP style format
• Organized Houston Life TV’s YouTube playlists and wrote their descriptions for better optimization

HCC-TV, Houston, TX
Production Assistant Intern, 2018
• Assigned studio camera, teleprompter and character generator for television shows
• Produced and edited my own story using Canon C l00 Mark II, Lowel Pro-lights, and Lavalier Mics

 

Entrepreneurial Experience

Alba Romero Photography, Houston, TX
Photographer, 2019 to Present

• Created backdrops, arranged lighting equipment and collaborated with a photo studio 
• Designed ads, and learned to advertise using Facebook and Instagram for Business, Google Business, Thumbtack Pro, Craigslist, print ads, and newsletters
• Shot and edited more than 90 families, weddings, and portrait sessions
• Awarded Top Pro badge by Thumbtack in 2019

Newspaper BuenaSuerte.com, Houston, TX
Advertising Specialist, 2017
• Generated forty-four new clients within the first two months using cold calling
• Started using Facebook groups to help clients generate leads, later implemented by the entire sales team

 

 

Creative Mindset

Directory One, Houston TX
Project Manager, 2016
• Managed social media presence and WordPress blogs for nine corporate websites
• Created entire content for the launch of a mobile friendly video-editing website http://houstonvideoediting.com/